Dashboard Guide #

The Message Dashboard provides real-time analytics and insights into your email marketing performance.

📊 Overview #

The dashboard displays comprehensive 30-day performance metrics, giving you instant visibility into:

Message effectiveness
Subscriber engagement
List growth trends
Email deliverability

Access the dashboard via the Dashboard menu item in the main navigation.

📈 Key Performance Indicators (KPIs) #

Top-Level Metrics #

The dashboard header displays five critical KPIs:

1. Active Subscribers #

What it shows: Total subscribers who haven't unsubscribed
Why it matters: Your reachable audience size
Growth indicator: Shows percentage change from previous period
Good benchmark: Steady growth of 5-10% monthly

2. Messages Sent #

What it shows: Total emails delivered in last 30 days
Why it matters: Indicates campaign activity level
Details: Number of unique messages sent
Target: Consistent sending schedule

3. Average Open Rate #

What it shows: Percentage of emails opened
Why it matters: Measures subject line effectiveness
Industry average: 15-25%
Status indicators:
- 🟢 Green: Above 20% (above industry average)
- 🔴 Red: Below 20% (needs improvement)

4. Average Click Rate #

What it shows: Percentage of recipients who clicked links
Why it matters: Measures content engagement
Industry average: 2-5%
Status indicators:
- 🟢 Green: Above 2% (good performance)
- 🔴 Red: Below 2% (needs improvement)

5. Engagement Rate #

What it shows: Percentage of active subscribers in 30 days
Why it matters: Overall list health indicator
Calculation: (Engaged Subscribers / Total Active) × 100
Healthy range: 30-50%

📊 Performance Sections #

Message Performance #

Located in the left column, this section provides:

Total Metrics #

Total Sent: Cumulative emails delivered
Total Opens: Sum of all email opens
Total Clicks: Aggregate link clicks
Unsubscribes: Total opt-outs

Performance Bars #

Visual progress bars showing:

Open Rate Bar
- Color coding:
  - 🟢 Green: ≥20% (excellent)
  - 🟡 Yellow: 10-19% (average)
  - 🔴 Red: <10% (needs improvement)
Click Rate Bar
- Color coding:
  - 🟢 Green: ≥2% (excellent)
  - 🟡 Yellow: 1-2% (average)
  - 🔴 Red: <1% (needs improvement)
Unsubscribe Rate Bar
- Color coding:
  - 🟢 Green: ≤0.5% (healthy)
  - 🟡 Yellow: 0.5-2% (monitor)
  - 🔴 Red: >2% (concerning)

Subscriber Analytics #

Located in the right column, tracking:

Subscriber Counts #

Total: All subscribers in system
Active: Currently subscribed
New/Week: Recent signups (7 days)
New/Month: Recent signups (30 days)

Growth Metrics #

Growth Rate
- Formula: ((New - Unsubscribed) / Total) × 100
- Positive: List is growing
- Negative: Losing subscribers
- Target: 5-10% monthly growth
Engagement Rate
- Active in last 30 days
- Benchmark: >30% is healthy
- <20% indicates list cleaning needed
Unsubscribe Rate
- Monthly unsubscribe percentage
- <0.5%: Excellent
- 0.5-1%: Normal
- 2%: Review content strategy

🏆 Top Performing Messages #

This table showcases your best messages:

Metrics Displayed #

Message Name: Internal reference
Subject Line: What subscribers saw
Open Rate: Individual campaign performance
Click Rate: Engagement level
Performance Badge: Quick visual indicator
Sent Date: When message was launched

Performance Badges #

Messages are rated based on open rates:

Excellent (green): >30% open rate
Good (blue): 20-30% open rate
Average (yellow): 10-20% open rate
Poor (red): <10% open rate

Using This Data #

Top performers help you:

Identify successful subject lines
Understand best content types
Replicate winning strategies
A/B test improvements

📈 Top Growing Lists #

Identifies lists with strongest growth:

Metrics Shown #

List Name: Subscriber segment
Total Subscribers: Current size
New This Month: Recent additions
Growth Rate: Percentage change

Growth Indicators #

🟢 Positive growth: Adding subscribers
🔴 Negative growth: Losing subscribers
Target: All lists showing positive growth

🔍 Understanding the Metrics #

Open Rate Calculation #

Open Rate = (Unique Opens / Delivered Emails) × 100

Factors affecting open rates:

Subject line quality
Sender name recognition
Send time optimization
List segmentation
Preview text

Click Rate Calculation #

Click Rate = (Unique Clicks / Delivered Emails) × 100

Factors affecting click rates:

Content relevance
Call-to-action clarity
Email design
Link placement
Mobile optimization

Engagement Calculation #

Engagement = (Active in 30 days / Total Active) × 100

What counts as engagement:

Opening emails
Clicking links
Forwarding messages
Replying to campaigns

📅 Time Periods #

30-Day Window #

The dashboard focuses on a rolling 30-day period because:

Recent data is most actionable
Shows current trends
Reduces noise from old data
Matches industry standards

Historical Comparison #

Growth metrics compare:

Current 30 days vs. Previous 30 days
Month-over-month changes
Trending directions

🎯 Using Dashboard Insights #

Daily Monitoring #

Check these metrics daily:

Active subscriber count - Sudden drops indicate issues
Recent message performance - Catch problems early
Unsubscribe rate - Spike means content issues

Weekly Analysis #

Review weekly:

Top performing content - Plan similar messages
List growth trends - Adjust acquisition strategies
Engagement patterns - Optimize send times

Monthly Planning #

Use monthly data for:

Strategy adjustments - Based on performance trends
List cleaning - Remove inactive subscribers
Goal setting - Set realistic targets

🚨 Warning Signs #

Watch for these red flags:

Critical Issues #

Open rate <10%: Deliverability problems
Unsubscribe rate >5%: Content/frequency issues
Engagement <20%: List quality problems
Negative growth: Acquisition/retention crisis

Action Steps #

Low Open Rates:

Check sender reputation
Review subject lines
Verify deliverability
Test send times

High Unsubscribes:

Survey recent unsubscribers
Review content relevance
Adjust sending frequency
Improve targeting

Poor Engagement:

Re-engagement message
List segmentation
Content personalization
Clean inactive subscribers

📊 Benchmarks by Industry #

B2B Benchmarks #

Open Rate: 15-25%
Click Rate: 2-5%
Unsubscribe: <0.5%

B2C Benchmarks #

Open Rate: 20-30%
Click Rate: 2-3%
Unsubscribe: <1%

E-commerce #

Open Rate: 15-20%
Click Rate: 2-3%
Unsubscribe: <0.5%

Non-profit #

Open Rate: 25-30%
Click Rate: 3-4%
Unsubscribe: <0.3%

🔄 Refreshing Data #

Auto-Refresh #

Dashboard updates automatically every:

Real-time: Subscriber counts
5 minutes: Campaign stats
Hourly: Calculated metrics

Manual Refresh #

Click browser refresh for latest data
Clear cache if data seems stale
Check cron job for processing delays

📱 Mobile Dashboard #

The dashboard is fully responsive:

Stacked layout on mobile
Touch-friendly interactions
Swipeable tables
Optimized load times

🔐 Permissions #

Dashboard access requires:

albrightlabs.campaign.manage_messages permission
Organization assignment
Active user status

💡 Pro Tips #

Maximize Dashboard Value #

Set Daily Routine: Check dashboard at consistent time
Document Trends: Screenshot weekly for comparisons
Share Insights: Export data for team meetings
Act on Data: Don't just monitor, make changes

Quick Wins #

Improve Open Rates: Test 5 subject line variants
Boost Clicks: Add clear CTA buttons
Reduce Unsubscribes: Segment by engagement level
Increase Engagement: Send re-engagement campaign

🎯 Goal Setting #

Use dashboard to set SMART goals:

Example Goals #

Increase open rate by 5% in 30 days
Reduce unsubscribe rate below 0.5%
Grow list by 500 subscribers monthly
Achieve 3% click rate on promotions

Tracking Progress #

Screenshot current metrics
Set calendar reminders
Review weekly progress
Adjust tactics based on data

🆘 Troubleshooting Dashboard #

Data Not Updating #

Check cron job status
Verify webhook configuration
Review error logs
Clear application cache

Incorrect Metrics #

Recalculate statistics
Check timezone settings
Verify tracking pixels
Review webhook logs

Performance Issues #

Optimize database indexes
Enable query caching
Reduce date range
Archive old campaigns

Next: Messages Documentation →